Japanese people are very sophisticated in cuisine. The selection and processing of Japanese's dishes are very thorough, focusing on nutrition and quite fussy. That makes Japanese products are very easy to eat besides being very eye-catching. Vietnamese shrimp enterprises have been exporting shrimp products to Japan and overseas Japanese communities in the United States, South Korea, Australia, Singapore, Taiwan ...  and, most recently, the EU market with increasing consumption. The partners said that Vietnamese shrimp products brought to Japanese restaurant systems not only attracted Japanese customers but also attracted more and more native customers. Today Japanese food is becoming even more popular overseas.

The Japanese-style processed shrimp products are made in Vietnamese shrimp companies quite diverse such as nobashi shrimp, ebi fry shrimp, tempura shrimp, ebi katsu shrimp, pritter shrimp ...

The US-China trade war is still intact. This is a tremendous opportunity for Vietnamese shrimp businesses to replace the output of breaded shrimp from China. Once the businesses has occupied the market, other opportunities will come. Although breaded shrimp in American style is not as sophisticated as Japanese style, the basic processing process is not different.

There are 3 factors are resonating to form a chance for Vietnamses shrimp exporters with breaded shrimp is a key product. These factors are the spread of Japanese cuisine with an increasingly strong trend, the situation of EVFTA agreement was signed and US-China trade war. Breaded shrimp is great advantage of Vietnamese shrimp as there has a skilled labour force compare to other rivals. At the same time, breaded shrimp is also a good value-added product, high profit margin, contributing to share in Vietnamese shrimp value chain. Therefore, Vietnamese shrimp businesses need to set early business planning and early synchronization solutions to take advantage of these chances.